LAUNCH
YOUR
BRAND,
OWN
YOUR SPACE.
Helping Brands Launch Bold Ideas Into Orbit
A CREATIVE CO-PILOT FOR BRANDS THAT DEFY GRAVITY
& EXPECTATIONS
At Overland Design Co, we help bold brands break orbit with standout visual identities, strategic branding, and design that’s built to last. From logos and websites to packaging, apparel, and print—consider ODC your mission control for all things design.
Our work spans industries, but the mission stays the same: build brands that feel magnetic, look iconic, and stay steady no matter how fast the world spins.
Driven by strategy, precision, and a belief that the right brand can create connection, community, and momentum, we're here to help you break orbit — and find your place among the stars.
Ready to chart your own course? LET'S LAUNCH.
SERVICES
A strong brand starts with a stellar logo system. We craft a logo suite that includes a primary and secondary logo, custom icons, typography, and color palette, all designed to keep your brand orbiting consistently across every touchpoint. Whether it’s on your website, packaging, or apparel, your visual identity will be engineered for recognition across the galaxy.
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Branding isn’t just about how you look. It’s about how you stand out in the universe. Through deep discovery, we establish your brand’s tone of voice, messaging, and positioning, ensuring your business has a clear trajectory to differentiate itself from the competition. Think of us as Mission Control, charting the course for a brand that’s built to thrive in any atmosphere.
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The right name and tagline are the fuel that propels your brand forward. We craft memorable, strategic names and taglines that not only open the doors to brilliant visuals but also connect with your audience like a beacon in deep space. If your current name isn’t taking you far enough, or you still haven't found the right name, our naming process will help you find one with the gravitational pull your brand deserves.
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Great packaging isn’t just a container. It’s an experience. From custom catering boxes and to-go bags to bottle designs and beyond, we design packaging that grabs attention, tells your story, and reinforces your brand’s orbit in customers’ minds. Whether it’s sitting on a shelf or landing in a customer’s hands, your packaging will be engineered for impact.
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Your brand should be seen and recognized anywhere, on Earth and beyond. We design custom apparel that turns your team, customers, or fans into brand ambassadors. Whether it’s T-shirts, hats, or uniforms, our designs ensure your brand is suited up for any mission and leaves an impression that’s light years ahead of the competition.
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From brochures and flyers to signage and menus, we create print materials that reinforce your brand with stellar precision. Every piece is designed to align with your brand’s identity and communicate your message effectively, ensuring you make an impact whether your materials are handed out, displayed, or launched into a customer’s hands.
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Your website is your home base in the digital universe, a place where visitors land, explore, and connect with your brand. We build websites that are visually compelling, easy to navigate, and optimized for performance so that every visitor has a seamless experience, no matter what planet they’re browsing from. Whether you need a simple landing page or a full-scale site, we’ll make sure your online presence is mission ready.
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ABOUT ODC
The Gist
The Gist
Overland Design Co. is a creative studio built for brands ready to carve their own path. Based in Las Vegas, the approach is strategic, the design is intentional, and every detail is crafted with purpose.
Inspired by pioneers, explorers, and makers who push boundaries, Overland Design Co. values craftsmanship, curiosity, and innovation. Design isn’t just about aesthetics. It’s about creating something meaningful and lasting. The goal is to build brands that stand out, connect, and endure.
This is not a one-size-fits-all studio. Every project is a collaboration, rooted in understanding each brand’s unique vision and bringing it to life with authenticity and precision. The journey matters just as much as the destination, and Overland Design Co. is here to guide the way.
Our MISSION
Mission Control for Bold Brands
At Overland Design Co, we recognize the simple truth. We’re all just living on a spinning rock floating through space. While we’re here, we might as well make something incredible.
Your brand deserves more than just a logo. It needs a launchpad for success. We craft identities built for cosmic impact, propelling your brand beyond the stratosphere and into a space where it can thrive.
OUR STELLAR CLIENTS
OUR PROCESS
Every successful mission starts with a conversation. Before we embark on a new project, we schedule a quick chat to get to know each other, understand your goals, and ensure we are the right crew for the journey. You do most of the talking while we listen, ask key questions, and explore every detail to set the foundation for a smooth launch.
At this stage, we have a clear understanding of your vision. We have mapped out a project scope and timeline for you to review, serving as the mission blueprint. This will give you a clear picture of the journey ahead. Once the scope is finalized, and contracts are signed, we can begin the next phase.
The next step is a candid, open conversation. Key questions help guide the discussion, but there is no single formula for uncovering the perfect brand. Our goal is to hear from each party involved to gain a full understanding of your brand, your unique perspective, and your needs, wants, goals, and expectations for our journey together. This is where we gather the data needed to chart the best course forward.
Not every design project requires brand strategy, but if yours does, this is our next step. We analyze your competitors and audit your existing brand, if applicable. From there, we will build a brand foundation that defines your messaging, ensuring you have a strong, strategic foundation to launch from and expand your brand’s orbit.
Before we ignite the creative engines, we conduct a visual gut check to ensure we are aligned. We assemble mood boards filled with visual and conceptual inspiration, helping us navigate the aesthetic direction for your brand. Together, we will discuss what feels right, refining the vision until it is mission-ready. These final selections will serve as our guiding star throughout the creative process.
Once the mood board is approved, we begin the creative work. The development of an initial logo can vary greatly but typically takes roughly 1 to 3 weeks. Timelines can vary depending on the project’s scope, schedules, and other factors. It’s all part of ensuring the design is perfectly calibrated before we launch into full orbit.
When building a new brand, we ensure that each identity option is both powerful and adaptable. Before sharing any options with you, we put each new design to the test by creating sample executions that showcase how all elements such as the logo, colors, typography, copywriting, and design elements work together in harmony. This allows us to see how the brand performs in real-world scenarios, ensuring it is ready for launch.
For a typical branding presentation, we focus on 2-3 identity directions. Instead of prioritizing quantity, we emphasize quality to ensure each option truly meets your needs. We’ll present logos and any other brand elements, offering a cohesive view of each direction. Presentations are done either in person or via video call, but you will also receive a PDF so you can review the presentation at your own pace and in your own time.
A standard project scope includes two rounds of revisions. This means you’ll review designs, provide feedback, see updated designs, and provide further feedback if needed, before we present the final designs for approval. If additional revisions are required beyond this point, an overage fee will be applied. This approach helps keep feedback clear and concise, ensuring the mission stays on course.
Once we have brand approval, it’s time to launch your brand into the world. For a typical identity project, we deliver a full set of logo files, all key design assets created during the branding process, and a detailed style guide. This is also when we often begin any additional design projects such as print collateral, apparel, packaging, and digital templates, ensuring your brand’s presence expands across all touchpoints, ready for its next phase of exploration.
Our Process
01
Introductions
Every successful mission starts with a conversation. Before we embark on a new project, we schedule a quick chat to get to know each other, understand your goals, and ensure we are the right crew for the journey. You do most of the talking while we listen, ask key questions, and explore every detail to set the foundation for a smooth launch.
02
Proposal
By now, we have a solid understanding of your vision. We have mapped out a project scope and timeline for you to review, your mission blueprint. This gives you a clear trajectory, but there is still room for adjustments to ensure everything aligns perfectly with your needs. Once the details are locked in, we will sign the contract and prepare for liftoff.
03
Discovery
Every mission begins with a discovery call. While we have key questions to guide the discussion, there is no single formula for uncovering the perfect brand. Our goal is to hear from everyone involved, gaining a full understanding of your brand, your unique perspective, and your needs, wants, goals, and expectations for our journey together. This is where we gather the data needed to chart the best course forward.
04
Positioning
Not every mission requires brand strategy, but if yours does, this is where we begin. We will analyze the competitive landscape and conduct a full audit of your existing brand if applicable. From there, we will build a brand platform that defines your messaging, ensuring you have a strong, strategic foundation to launch from and expand your brand’s orbit.
05
Moodboards
Before we ignite the creative engines, we like to ensure everyone is on the same page. We assemble moodboards filled with visual and conceptual inspiration, helping us navigate the aesthetic direction for your brand. Together, we will discuss what feels right, refining the vision until it is mission-ready. These final selections will serve as our guiding star throughout the creative process.
06
Identity
Development
Once the moodboard is approved, we begin the creative work. The development of your initial visual identity can vary greatly, from days to weeks in some cases. Timelines can vary depending on a project’s scope, schedules, and other factors. It’s all part of ensuring the design is perfectly calibrated before we launch into full orbit.
07
Brandwork
When building a new brand, we ensure that each identity option is both powerful and adaptable. Before sharing any options with you, we put each new design to the test by creating sample executions that showcase how all elements such as the logo, colors, typography, copywriting, and design elements work together in harmony. This allows us to see how the brand performs in real-world scenarios, ensuring it is ready for its mission.
08
Presentation
For a typical branding presentation, we focus on 2-3 identity directions. Instead of prioritizing quantity, we emphasize depth to ensure each option truly meets your needs. We’ll present logos, identity elements, and real-world examples, offering a cohesive view of each direction. Preferably this will be done in person or via video call, to gather everyone’s initial thoughts and gut reactions. You will also receive a PDF so you can review the presentation at your own pace and in your own time.
09
Refinement
A standard project scope includes two rounds of revisions. This means you’ll review designs, provide feedback, see updated designs, and provide further feedback if needed, before we present the final designs for approval. If additional revisions are required beyond this, an overage fee will apply. This approach helps keep feedback clear and concise, ensuring the mission stays on course and saving time and energy for everyone involved.
10
Brand Rollout
Once we have brand approval, it’s time to launch your brand into the world. For a typical identity project, we deliver a full set of logo files, all key design assets created during the branding process, and a detailed style guide. This is also when we often initiate additional design projects such as print collateral, apparel, packaging, and digital templates, ensuring your brand’s presence expands across all touchpoints, ready for its next phase of exploration.
LET'S LAUNCH
Think ODC can help your brand?
Fill out the form or email directly at jordan@overlanddesign.co