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CHIGUA'S AUTO DETAILING
From Desert Dust to Diamond Finish
Logo suite for a family-run mobile auto detailing business in Las Vegas
Chigua’s Auto Detailing is a mobile auto detailing service run by a hardworking brother duo serving the Las Vegas area. They specialize in interior and exterior car cleaning, delivering high-quality, convenient service directly to their customers. By eliminating the need for clients to drive to a shop, Chigua’s brings showroom-level results right to their doorstep.
When Chigua’s first launched, the business operated under the owner's personal name without a defined brand identity. As demand grew, it became clear that a professional and cohesive visual presence was necessary to build credibility, attract more clients, and support long-term growth. They partnered with Overland Design Co to craft a brand that matched the quality of their work and left a strong impression across every customer touchpoint.
Overland Design Co developed a full brand identity system for Chigua’s, including a custom logo, multiple logo variations, brand icons, a vibrant color palette, typography system, and a comprehensive brand style guide. The bold green was chosen for its high visibility and fresh, energetic tone — perfect for standing out on vehicles, uniforms, and digital platforms. Since launching their new branding and applying it consistently across social media and promotional materials, Chigua’s has seen a sharp increase in client leads and has expanded their team to meet growing demand.
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Think ODC can help your brand?
Fill out the form or email directly at jordan@overlanddesign.co