SERVICES
A strong brand starts with a stellar logo system. We craft a logo suite that includes a primary and secondary logo(s), icon(s), typography, and color palette, all designed to keep your brand orbiting consistently across every touchpoint. Whether it’s on your website, packaging, or apparel, your brand visuals will be engineered for recognition across the galaxy.
Branding isn’t just about how you look. It’s about how you stand out in the universe. Through deep discovery, we establish your brand’s tone of voice, messaging, and positioning, ensuring your business has a clear trajectory to differentiate itself from the competition. Think of us as Mission Control, charting the course for a brand that’s built to thrive in any atmosphere.
The right name and tagline are the fuel that propels your brand forward. We craft memorable, strategic names and taglines that not only open the doors to brilliant visuals but also connect with your audience like a beacon in deep space. If your current name isn’t taking you far enough, or you still haven't found the right name, our naming process will help you find one with the gravitational pull your brand deserves.
A brand’s voice isn’t just what it says, it’s how it looks when it says it. We create custom typography and type systems that reflect your brand’s personality, ensuring your communication is not only clear but unmistakably yours.
Illustration helps your brand feel more human, more memorable, and more expressive. We design custom illustrations that bring your visuals to life and help you stand apart in a crowded galaxy, whether you're telling a story, enhancing your packaging, or adding character to your website.
Great packaging isn’t just a container. It’s an experience. From custom catering boxes and to-go bags to bottle designs and beyond, we design packaging that grabs attention, tells your story, and reinforces your brand’s orbit in customers’ minds. Whether it’s sitting on a shelf or landing in a customer’s hands, your packaging will be engineered for impact.
Your brand should be seen and recognized anywhere, on Earth and beyond. We design custom apparel that turns your team, customers, or fans into brand ambassadors. Whether it’s T-shirts, hats, or uniforms, our designs ensure your brand is suited up for any mission and leaves an impression that’s light years ahead of the competition.
From brochures and flyers to signage and menus, we create print materials that reinforce your brand with stellar precision. Every piece is designed to align with your brand’s identity and communicate your message effectively, ensuring you make an impact whether your materials are handed out, displayed, or launched into a customer’s hands.
Your brand deserves more than a logo. It needs a comprehensive guide to ensure every touchpoint looks, sounds, and feels unmistakably you. We deliver in-depth brand guidelines that act like a star map, covering logo usage, color systems, typography, voice, and visual rules so your brand stays aligned no matter who's navigating.
BRANDING
PROCESS
Every successful mission starts with a conversation. Before we embark on a new project, we schedule a quick chat to get to know each other, understand your goals, and ensure we are the right crew for the journey. You do most of the talking while we listen, ask key questions, and explore every detail to set the foundation for a smooth launch.
At this stage, we’ve established a solid understanding of your vision, goals, and brand direction. Now, it’s time to translate that into a clear and actionable plan — your Mission Blueprint.
We’ll deliver a detailed scope of work outlining the project phases, timeline, deliverables, estimated turnaround, and total investment. This document ensures we’re aligned on what’s ahead and gives you a full picture of the journey before liftoff. Once the scope is reviewed, approved, and the contract is signed, we’re cleared for takeoff and ready to move into the next phase of the process.
Once we’ve aligned on the project scope, you’ll receive an in-depth questionnaire to complete on your own time, helping us discover your brand's vision, goals, voice, target audience, and more. Once it’s filled out, we’ll schedule a call to dive deeper, reviewing your answers together and refining our trajectory. This phase helps us calibrate our instruments and lock in on the direction your brand needs to go before we launch into design.
Not every design project requires brand strategy, but if yours does, this is our next step. We analyze your competitors and audit your existing brand, if applicable. From there, we will build a brand foundation that defines your messaging, ensuring you have a strong, strategic foundation to launch from and expand your brand’s orbit.
Before we ignite the creative engines, we conduct a visual gut check to ensure we are aligned. We assemble mood boards filled with visual and conceptual inspiration, helping us navigate the aesthetic direction for your brand. Together, we will discuss what feels right, refining the vision until it is mission-ready. These final selections will serve as our guiding star throughout the creative process.
Once the mood board is approved, we begin the creative work. The development of an initial logo can vary greatly but typically takes roughly 1 to 3 weeks. Timelines can vary depending on the project’s scope, schedules, and other factors. It’s all part of ensuring the design is perfectly calibrated before we launch into full orbit.
When building a new brand, we ensure that each identity option is both powerful and adaptable. Before sharing any options with you, we put each new design to the test by creating sample executions that showcase how all elements such as the logo, colors, typography, copywriting, and design elements work together in harmony. This allows us to see how the brand performs in real-world scenarios, ensuring it is ready for launch.
For a typical branding presentation, we focus on 2-3 identity directions. Instead of prioritizing quantity, we emphasize quality to ensure each option truly meets your needs. We’ll present logos and any other brand elements, offering a cohesive view of each direction. Presentations are done either in person or via video call, but you will also receive a PDF so you can review the presentation at your own pace and in your own time.
A standard project scope includes two rounds of revisions. This means you’ll review designs, provide feedback, see updated designs, and provide further feedback if needed, before we present the final designs for approval. If additional revisions are required beyond this point, an overage fee will be applied. This approach helps keep feedback clear and concise, ensuring the mission stays on course.
Once we have brand approval, it’s time to launch your brand into the world. For a typical identity project, we deliver a full set of logo files, all key design assets created during the branding process, and a detailed guide on everything related to your brand. This is also when we often begin any additional design projects such as print collateral, apparel, packaging, and digital templates, ensuring your brand’s presence expands across all touchpoints, ready for its next phase of exploration.
A Creative Co-Pilot for Brands Who Defy Gravity & Expectations
Here at ODC, we help brands define their orbit and make it unmistaably their own.
We've designed for world-changing taquerias, science-backed wellness brands, compassion-led delis, re-energized companies forged by decades of hard work and heavy lifting, and much more.
Or work spans industries, but the mission remains the same: build brands that feel magnetic, look iconic, and stay steady no matter how fast the world spins.
Driven by strategy, precision, and a belief that the right brand can create connection, community, and momentum, ODC is here to help you break orbit and find your place among the stars.
Ready to chart your own course? Let's Launch
A Creative Co-Pilot for Brands Who Defy Gravity & Expectations
Here at ODC, we help brands define their orbit and make it unmistaably their own.
We've designed for world-changing taquerias, science-backed wellness brands, compassion-led delis, re-energized companies forged by decades of hard work and heavy lifting, and much more.
Or work spans industries, but the mission remains the same: build brands that feel magnetic, look iconic, and stay steady no matter how fast the world spins.
Driven by strategy, precision, and a belief that the right brand can create connection, community, and momentum, ODC is here to help you break orbit and find your place among the stars.
Ready to chart your own course? Let's Launch
LET'S LAUNCH
Think ODC can help your brand?
Fill out the form or email directly at jordan@overlanddesign.co