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TACOTARIAN
Saving the World One Taco at a Time
Ongoing design work for the #1 Vegan Taqueria in the US
Tacotarian is the number one vegan taqueria in the United States, known for turning heads with bold flavors, vibrant interiors, and a mission to make plant-based eating craveable. What began as a local favorite in Las Vegas has grown into a multi-location phenomenon with a cult following, celebrated for its modern take on classic Mexican street food.
Overland Design Co. has been a creative partner to Tacotarian for years, contributing across a wide range of brand touchpoints. We’ve designed memorable packaging pieces like the Mexican Pizza and catering boxes, both of which help extend the brand experience beyond the restaurant. We’ve fine-tuned their primary logo, refined their secondary mark, and updated the iconic tile-inspired emblem that anchors their visual identity — a core motif in Mexican design. Our work also includes to-go bags, updated menu boards, apparel like hats and shirts, and other print collateral. With every new location and initiative, the partnership only gains momentum, and we’re proud to stay in orbit with Tacotarian as they continue to launch into new markets.
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Think ODC can help your brand?
Fill out the form or email directly at jordan@overlanddesign.co