TACOTARIAN

Tacotarian is the number one vegan taqueria in the United States. Known for turning heads with bold flavors and vibrant interiors, they're on a mission to make plant-based eating the norm. What began as a local favorite in Las Vegas has grown into several locations with a cult following, celebrated for its modern take on classic Mexican street food.

Overland Design Co. has been a creative partner to Tacotarian for years, contributing across a wide range of brand touchpoints. We’ve designed memorable packaging for the cult-class Mexican Pizza, as well as the catering box, both of which help extend the brand experience beyond the restaurant. We’ve fine-tuned their primary logo, refined their secondary mark, and updated the iconic tile-inspired emblem that anchors their visual identity — a core motif in Mexican design. Our work also includes to-go bags, updated menu boards, apparel sold in-store, and other print collateral. With every new location and initiative, the partnership only gains momentum, and we’re proud to stay in orbit with Tacotarian as they continue to launch into new markets.