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Tacotarian
Saving the world one taco at a time
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Tacotarian is a nationally recognized vegan taqueria ranked among the top taco concepts in the U.S. What began in Las Vegas has expanded into multiple locations known for bold plant-based Mexican street food and vibrant interiors. Overland Design Co. has partnered with Tacotarian for years across a range of ongoing creative initiatives.
Packaging work includes catering boxes, pizza boxes, and to-go bags designed to carry the brand experience beyond the restaurant. Each system prioritizes function while reinforcing a recognizable visual identity in transit and delivery settings.
We’ve designed menus, menu boards, window graphics, and promotional materials used throughout physical locations. This also includes monthly specials and in-store merchandise, creating a connected visual presence across dining and retail moments.
We’ve refined core identity elements including the logo system, secondary marks, and supporting visual assets. These updates improve clarity and consistency across applications without altering the original personality of the brand.
Thank you to Kristen, Regina, Dan, and Carlos at Tacotarian for placing their trust in Overland Design Co. to support their evolving brand. We’re grateful to be part of their continued growth as they expand across the country through their franchise journey, sharing their vision and their food with more communities along the way.
About Us
OVERLAND Design Company is a strategy and design studio based in Las Vegas.
We help brands navigate complex challenges through work that is strategically rigorous, emotionally resonant, and beautifully designed.
From large-scale rebrands to independent initiatives, our hard-working systems prove that craft and scale can coexist.
OVERLAND Design Company is a strategy and design studio based in Las Vegas. We help brands navigate complex challenges through work that is strategically rigorous, emotionally resonant, and beautifully designed. From large-scale rebrands to independent initiatives, our hard-working systems prove that craft and scale can coexist.
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Work that helps brands show up and stand proud
Tacotarian
Saving the world one taco at a time
Tacotarian is a nationally recognized vegan taqueria ranked among the top taco concepts in the U.S. What began in Las Vegas has expanded into multiple locations known for bold plant-based Mexican street food and vibrant interiors. Overland Design Co. has partnered with Tacotarian for years across a range of ongoing creative initiatives.
Packaging work includes catering boxes, pizza boxes, and to-go bags designed to carry the brand experience beyond the restaurant. Each system prioritizes function while reinforcing a recognizable visual identity in transit and delivery settings.
We’ve designed menus, menu boards, window graphics, and promotional materials used throughout physical locations. This also includes monthly specials and in-store merchandise, creating a connected visual presence across dining and retail moments.
We’ve refined core identity elements including the logo system, secondary marks, and supporting visual assets. These updates improve clarity and consistency across applications without altering the original personality of the brand.
Thank you to Kristen, Regina, Dan, and Carlos at Tacotarian for placing their trust in Overland Design Co. to support their evolving brand. We’re grateful to be part of their continued growth as they expand across the country through their franchise journey, sharing their vision and their food with more communities along the way.
Tacotarian
Saving the world one taco at a time
Tacotarian is a nationally recognized vegan taqueria ranked among the top taco concepts in the U.S. What began in Las Vegas has expanded into multiple locations known for bold plant-based Mexican street food and vibrant interiors. Overland Design Co. has partnered with Tacotarian for years across a range of ongoing creative initiatives.
Packaging work includes catering boxes, pizza boxes, and to-go bags designed to carry the brand experience beyond the restaurant. Each system prioritizes function while reinforcing a recognizable visual identity in transit and delivery settings.
We’ve designed menus, menu boards, window graphics, and promotional materials used throughout physical locations. This also includes monthly specials and in-store merchandise, creating a connected visual presence across dining and retail moments.
We’ve refined core identity elements including the logo system, secondary marks, and supporting visual assets. These updates improve clarity and consistency across applications without altering the original personality of the brand.
Thank you to Kristen, Regina, Dan, and Carlos at Tacotarian for placing their trust in Overland Design Co. to support their evolving brand. We’re grateful to be part of their continued growth as they expand across the country through their franchise journey, sharing their vision and their food with more communities along the way.