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Ken Gilbert Trucking & Excavating
Work that builds communites
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Ken Gilbert Trucking & Excavating is a well-established trucking and excavating company serving Norfolk County for over 30 years. Known for reliable excavation, hauling, snow plowing, and material transport services, the company needed a modernized identity that reflected its professionalism, experience, and reputation within the community.
The previous identity relied on a single logo that would change colors depending on the vehicle it was placed on, creating inconsistency and weakening brand recognition. Overland Design Co. developed a more structured visual system centered around consistency, clarity, and professionalism, helping modernize the company while maintaining the trust it had built within the community for over 30 years.
The “G” remained central to the identity as a nod to the owner's name but was redesigned into a more ownable mark. A bold “G” silhouette sits within a “K” framework, while the excavator bucket helps form the crossbar of the letterform. A high-visibility orange paired with white and off-black creates strong contrast across vehicles, equipment, signage, and digital applications.
The refreshed identity was designed to scale across trucks, excavators, snow plows, signage, uniforms, social media, and printed materials. Angled elements from the “K” structure form a repeatable brand pattern, while the logo shape itself can be used as a dynamic mask for project photography, helping bring ownability and consistency to every touchpoint.
A special thanks to Ken and the entire team at Ken Gilbert Trucking & Excavating for trusting Overland Design Co. with this rebrand. We’re proud to help support a company with over 30 years of industry experience and look forward to seeing the refreshed identity continue serving communities across Norfolk County for years to come.
About Us
OVERLAND Design Company is a strategy and design studio based in Las Vegas.
We help brands navigate complex challenges through work that is strategically rigorous, emotionally resonant, and beautifully designed.
From large-scale rebrands to independent initiatives, our hard-working systems prove that craft and scale can coexist.
OVERLAND Design Company is a strategy and design studio based in Las Vegas. We help brands navigate complex challenges through work that is strategically rigorous, emotionally resonant, and beautifully designed. From large-scale rebrands to independent initiatives, our hard-working systems prove that craft and scale can coexist.
Work that helps brands show up and stand proud
Ken Gilbert Trucking & Excavating
Work that builds communities
Ken Gilbert Trucking & Excavating is a well-established trucking and excavating company serving Norfolk County for over 30 years. Known for reliable excavation, hauling, snow plowing, and material transport services, the company needed a modernized identity that reflected its professionalism, experience, and reputation within the community.
The previous identity relied on a single logo that would change colors depending on the vehicle it was placed on, creating inconsistency and weakening brand recognition. Overland Design Co. developed a more structured visual system centered around consistency, clarity, and professionalism, helping modernize the company while maintaining the trust it had built within the community for over 30 years.
The “G” remained central to the identity as a nod to the owner's name but was redesigned into a more ownable mark. A bold “G” silhouette sits within a “K” framework, while the excavator bucket helps form the crossbar of the letterform. A high-visibility orange paired with white and off-black creates strong contrast across vehicles, equipment, signage, and digital applications.
The refreshed identity was designed to scale across trucks, excavators, snow plows, signage, uniforms, social media, and printed materials. Angled elements from the “K” structure form a repeatable brand pattern, while the logo shape itself can be used as a dynamic mask for project photography, helping bring ownability and consistency to every touchpoint.
A special thanks to Ken and the entire team at Ken Gilbert Trucking & Excavating for trusting Overland Design Co. with this rebrand. We’re proud to help support a company with over 30 years of industry experience and look forward to seeing the refreshed identity continue serving communities across Norfolk County for years to come.
Ken Gilbert Trucking & Excavating
Work that builds communities
Ken Gilbert Trucking & Excavating is a well-established trucking and excavating company serving Norfolk County for over 30 years. Known for reliable excavation, hauling, snow plowing, and material transport services, the company needed a modernized identity that reflected its professionalism, experience, and reputation within the community.
The previous identity relied on a single logo that would change colors depending on the vehicle it was placed on, creating inconsistency and weakening brand recognition. Overland Design Co. developed a more structured visual system centered around consistency, clarity, and professionalism, helping modernize the company while maintaining the trust it had built within the community for over 30 years.
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The “G” remained central to the identity as a nod to the owner's name but was redesigned into a more ownable mark. A bold “G” silhouette sits within a “K” framework, while the excavator bucket helps form the crossbar of the letterform. A high-visibility orange paired with white and off-black creates strong contrast across vehicles, equipment, signage, and digital applications.
The refreshed identity was designed to scale across trucks, excavators, snow plows, signage, uniforms, social media, and printed materials. Angled elements from the “K” structure form a repeatable brand pattern, while the logo shape itself can be used as a dynamic mask for project photography, helping bring ownability and consistency to every touchpoint.
A special thanks to Ken and the entire team at Ken Gilbert Trucking & Excavating for trusting Overland Design Co. with this rebrand. We’re proud to help support a company with over 30 years of industry experience and look forward to seeing the refreshed identity continue serving communities across Norfolk County for years to come.