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Chopstix
Join the flock
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Mews is a hospitality management platform built to transform how hotels and spaces operate. But as the category grew, so did the noise – with platforms blending into one another through similar claims, features and messaging. Mews needed a brand that could clearly articulate its impact, and reflect the scale, ambition and difference of its product. Challenge accepted.
Chopstix is an up-and-coming Twitch streamer looking to build a memorable identity in an oversaturated gaming space. Surrounded by aggressive lion and tiger logos commonly used across esports and streaming, Chopstix wanted a brand that felt unique, recognizable, and capable of standing apart from the crowd.
Rather than following familiar esports trends, the identity focused on finding an unexpected animal that still represented power and competitiveness. Research led to the ostrich, an animal known for its immense speed, sharp talons, and devastating kick. The result was a brand direction that balanced intimidation, personality, and originality within the gaming space.
The primary logo features an intimidating ostrich staring down its competition, reflecting Chopstix’s competitive presence while streaming fast-paced multiplayer games. A custom angular wordmark reinforces speed and aggression, while a secondary 8-bit ostrich extends the identity into playful digital applications. Dark navy, electric blue, and white create strong contrast across screens.
The identity system expands across stream overlays, social graphics, merchandise, and animated assets. Ostrich footprints create repeatable patterns throughout the interface, while an egg-shaped frame is used as a clipping mask for the facecam during streams. The secondary 8-bit ostrich appears in visuals inspired by the dinosaur game that appears when the browser is offline, adding personality throughout the brand world.
About Us
OVERLAND Design Company is a strategy and design studio based in Las Vegas.
We help brands navigate complex challenges through work that is strategically rigorous, emotionally resonant, and beautifully designed.
From large-scale rebrands to independent initiatives, our hard-working systems prove that craft and scale can coexist.
OVERLAND Design Company is a strategy and design studio based in Las Vegas. We help brands navigate complex challenges through work that is strategically rigorous, emotionally resonant, and beautifully designed. From large-scale rebrands to independent initiatives, our hard-working systems prove that craft and scale can coexist.
Work that helps brands show up and stand proud
Chopstix
Join the flock
Chopstix is an up-and-coming Twitch streamer looking to build a memorable identity in an oversaturated gaming space. Surrounded by aggressive lion and tiger logos commonly used across esports and streaming, Chopstix wanted a brand that felt unique, recognizable, and capable of standing apart from the crowd.
Rather than following familiar esports trends, the identity focused on finding an unexpected animal that still represented power and competitiveness. Research led to the ostrich, an animal known for its immense speed, sharp talons, and devastating kick. The result was a brand direction that balanced intimidation, personality, and originality within the gaming space.
The primary logo features an intimidating ostrich staring down its competition, reflecting Chopstix’s competitive presence while streaming fast-paced multiplayer games. A custom angular wordmark reinforces speed and aggression, while a secondary 8-bit ostrich extends the identity into playful digital applications. Dark navy, electric blue, and white create strong contrast across screens.
The identity system expands across stream overlays, social graphics, merchandise, and animated assets. Ostrich footprints create repeatable patterns throughout the interface, while an egg-shaped frame is used as a clipping mask for the facecam during streams. The secondary 8-bit ostrich appears in visuals inspired by the dinosaur game that appears when the browser is offline, adding personality throughout the brand world.
Chopstix
Join the flock
Chopstix is an up-and-coming Twitch streamer looking to build a memorable identity in an oversaturated gaming space. Surrounded by aggressive lion and tiger logos commonly used across esports and streaming, Chopstix wanted a brand that felt unique, recognizable, and capable of standing apart from the crowd.
Rather than following familiar esports trends, the identity focused on finding an unexpected animal that still represented power and competitiveness. Research led to the ostrich, an animal known for its immense speed, sharp talons, and devastating kick. The result was a brand direction that balanced intimidation, personality, and originality within the gaming space.
The primary logo features an intimidating ostrich staring down its competition, reflecting Chopstix’s competitive presence while streaming fast-paced multiplayer games. A custom angular wordmark reinforces speed and aggression, while a secondary 8-bit ostrich extends the identity into playful digital applications. Dark navy, electric blue, and white create strong contrast across screens.
The identity system expands across stream overlays, social graphics, merchandise, and animated assets. Ostrich footprints create repeatable patterns throughout the interface, while an egg-shaped frame is used as a clipping mask for the facecam during streams. The secondary 8-bit ostrich appears in visuals inspired by the dinosaur game that appears when the browser is offline, adding personality throughout the brand world.